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A/B testing with same-URL direct access

Set up an A/B test by controlling what response is served based on cookies.

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This version passes through requests for /test/* and /control/* URI paths to the origin server, bypassing random assignment.

const NAME = "myExampleABTest";

export default {
	async fetch(request) {
		// Clone the original URL
		const url = new URL(request.url);

		// Enable Passthrough to allow direct access to control and test routes.
		if (url.pathname.startsWith("/control") || url.pathname.startsWith("/test"))
			return fetch(request);

		// Determine which group this requester is in.
		const cookie = request.headers.get("cookie");

		if (cookie && cookie.includes(`${NAME}=control`)) {
			url.pathname = "/control" + url.pathname;
		} else if (cookie && cookie.includes(`${NAME}=test`)) {
			url.pathname = "/test" + url.pathname;
		} else {
			// If there is no cookie, this is a new client. Choose a group and set the cookie.
			const group = Math.random() < 0.5 ? "test" : "control"; // 50/50 split
			if (group === "control") {
				url.pathname = "/control" + url.pathname;
			} else {
				url.pathname = "/test" + url.pathname;
			}
			// Reconstruct response to avoid immutability
			let response = await fetch(url);
			response = new Response(response.body, response);
			// Set cookie to enable persistent A/B sessions.
			response.headers.append("Set-Cookie", `${NAME}=${group}; path=/`);
			return response;
		}
		return fetch(url);
	},
};